MILL FRESH
There’s something about that fresh dusting of a mill, that rich breakfast oatmeal aroma that evokes passion among professionals and nostalgia among homebrewers and bakery goers. There’s just something about a beer brewed with fresh malt—it’s better.
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To Mill Fresh is to choose ingredients, specifically malt, intentionally to shorten and strengthen the supply chain that supports your beer and spirits, and to choose flavor accordingly.
To Mill Fresh is to choose the malt less traveled.
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As a specialty malt house, Murphy & Rude Malting is committed to providing a diversity of specialty malts to craft breweries and distilleries as transparently, thoughtfully, and fresh, as possible.
There are thousands of chemical compounds associated with flavor. Malts, particularly highly kilned and roasted malts, contain flavor compounds that increase in volatility as kiln or roaster temperature - and the time at those temperatures - increases. This volatility results in flavor loss when malts are stored improperly or for too long. Malts shipped from halfway around the country - or the world - are inherently prone to flavor loss.
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We don't subscribe to the belief that "local" inherently means "better." To us, it means knowing our customers and our customers knowing us; selecting our raw grains by sight, touch, and direct interaction with our growers; celebrating the opportunities our small scale provides, like traceability, creative experimentation, customization; and the ability to control our production schedule to maximize quality.
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While distance alone makes it worth considering a shorter supply chain, it's up to you to define what fresh means. That's all we're asking craft producers to do. Have you considered whether your ingredients are fresh? Have you compared what you are using to a product made closer to you? Are you sourcing ingredients based on habit or choice? Conscious sourcing can single-handedly disrupt the craft beer and spirits business and de-commoditize what we consider Craft.
Choose the malt less traveled.
MILL FRESH SPOTLIGHT
​Lagerheads! Meet Virginia Pils. Designed for European-style lager brewing, this malt showcases the terroir of Virginia by way of earthy flavors (clean straw, dry grass, and mineral) and a light, clear, crisp wort. It is lightly modified and kiln-cured just high enough to denature DMS precursors while preserving low color, making it the ideal pick for delicate lager brewing. Planning on decoction or step mashing? Virginia Pils is your malt, highlighting the finesse and layered flavors these historical methods deliver.
SHOW US YOUR #MILLFRESH PHOTOS!
Are you choosing to use mill fresh, locally grown malt from Murphy & Rude? Show us on social with the #millfresh hashtag to be featured.